Freshworks, formerly known as Freshdesk, is now a multiproduct platform that sells hundreds of apps ranging from email to customer support. Freshworks reported negative operating margins in its most recent quarter, but it still had enough cash on hand to meet its debt obligations. It also recently released its first earnings report following its IPO. Freshworks’ CRM suite is its most well-known product, but it also provides other business software.
Freshdesk, a full-featured omnichannel customer support tool, and Freshchat, which works in tandem with Freshsales, are included. It also has a new unified inbox, which helps businesses resolve issues more quickly. Marketing and IT operations management software are also available from the company. Freshworks works with companies of all sizes, from startups to large corporations.
Freshworks has been in business for over a decade, but it has only recently emerged as an industry leader. Its product portfolio includes hundreds of apps ranging from email to customer support and is intended to help businesses interact with their customers. It also provides omnichannel support and the most recent CRM technologies. Its most recent product release includes the latest version of Freshdesk, a unified inbox that can also be used for project collaboration.
Freshworks also has a few other products, such as a marketing and sales tool, a CRM suite, and IT operations management software. These products are aimed at small to medium-sized businesses that want a unified solution to manage all of their customer engagement needs. A small number of products are also produced for enterprise customers with a more sophisticated budget.
It’s no secret that the customer service industry is cutthroat. Freshworks competes on comprehensiveness, ease of use, and lower total cost of ownership. The company is also known for its customer-centric approach to customer service, which has helped it gain a large customer base and win the best customer service award at the prestigious ServiceNow conference. Freshworks builds a customer base through a combination of inbound and outbound marketing methods, including Google Search advertising. Freshworks and Google collaborated to optimize campaigns and filter leads, assisting both companies in identifying the most relevant leads.
Freshworks also has a social media presence, which includes a Twitter account. They’ve also recently announced updates to Freshservice, a product that’s been around for a while but has recently gotten some much-needed upgrades. Freshsales, a unified sales intelligence tool, is also getting a new version, which includes context-driven forecasting. Freshworks is also the first SaaS company to include artificial intelligence in its customer support software. This technology can learn about your company and provide insights into transactions, forecasting, and other data.
Surge, a rapid scale-up program for early-stage startups, has also recently announced the company’s participation. It also intends to hold a Refresh event in Las Vegas in October. Its upcoming conference will most likely highlight both the company’s product and its competitors.