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What Is Lenskart?

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What Is Lenskart

Lenskart has created a name for itself in the online eyewear sector by providing a diverse choice of items. Customer involvement, omnichannel experience, and logistics are important to the organization. It carries well-known international brands and a large assortment of eyewear and contact lenses. In addition, the organization provides individualized recommendations, rapid home delivery, and simple no-fault returns. In addition to its online storefronts, Lenskart operates offline locations in 66 cities that serve both metro and non-metro customers.

What Is Lenskart

Lenskart intends to treble its sales by the end of the year and plans to invest Rs 100 crores in business expansion. In addition, the company is constructing a facility in Manesar, Haryana. It will produce 5 crore glasses every year. In addition, the company has invested in Ditto, an eyewear startup, and ThinOptics, a technology venture that creates novel reading glasses.

The business strategy of the company is to supply the appropriate goods at the right time. It sells frames, sunglasses, contact lenses, and eye exams. Its items are intended towards younger clients who are more fashion-conscious and at ease shopping online. Private labels and foreign brands are also available at the store. It has also invested in Ditto, which allows customers to digitally test on eyewear.

The Lenskart app features a large assortment of eyewear, including the most recent trends and top brands. It also provides home eye exams and home visits by qualified opticians on motorcycles. Aside from these benefits, the organization offers a number of discounts and cash-on-delivery choices. Its website also provides a detailed buying guide and hassle-free returns.

Lenskart’s 3D Try On feature is a cutting-edge technology that measures face features using the front camera of the user’s phone. The software then evaluates the user’s face shape and calculates the proper frame size. Within seconds, the virtual eyewear is placed on the user’s face. The app is a fantastic idea for customers who wish to test on eyewear without having to go to a physical store.

Users can also post photographs shot with their mobile camera using the Lenskart app. They can even film themselves wearing the eyewear. The app also has an in-app prescription option that allows users to keep their prescriptions for later usage.

The company has implemented a franchising concept and is growing into physical outlets in over 100 cities. In the coming years, the company hopes to achieve 200,000 consumers. It also intends to invest more than Rs 100 crore in corporate expansion. It has also made an investment in Ditto, an American technology business. Lenskart invested $1 million in Ditto in September 2017.

The Lenskart app also features a unique function called 3D Try On, which allows users to virtually try on glasses. The feature is created with unique technology. The Lenskart app, unlike the B612 app, does not require the user to identify their face. In addition to the 3D Try On feature, the Lenskart app offers a simple and painless return policy.